We knew that Weill Cornell had a vibrant, active community, but our website wasn't showing that. We redesigned the site to have the flavor of a magazine, complete with custom designed feature articles and thematic sections that would speak to our students, researchers, doctors, patients, and their peers in the world at large. Every week, we'd create a new "issue" featuring a member of the community, from first year students to nobel prize winners to former presidents helping with humanitarian work, there was always a human centered story to be told.